Congratulations!
This can be a nervous time, however, with the right
people in your corner you’ll do just fine.
Go for it!
We have a proven process that makes this
experience as pleasant as it can possibly be. We
set this process in motion and we let it work.
We carefully plan your identity
needs and combine it all with your adverting
and marketing plan. We move it along at your
pace, within your budget and we don't force
anything.
NOTE: If
you would like our assistance with the
below exercise, we will be happy to conduct
it with you and your team for our regular
New Business Consulting fee. ($50.00/Hr.
Totally worth the time and investment!)
If You Are Starting a New Business,
Ask Yourself These Questions and Very Thoughtfully
Answer them in Writing.
Because
all of your marketing materials are designed
to increase your confidence and ability,
develop your business further, and earn
you the confidence of your potential customers,
they must contain the correct message
and look professional. Your company personnel,
your company envelopes, your company
advertising and marketing materials, and
every contact point that your company
has with the public, must be professional
and make a positive statement and effectively
perform.
Make
sure you are doing everything you can
to have that competitive edge!
Questions:
(To some of these questions,
your answer will be, “I have no
idea.” That’s OK. The purpose
of this exercise is to have you think
about these points a bit before we actually
meet.)
| 1 |
What
is the mission of your business?
Do you have a mission statement? (This
is the Why) |
| 2 |
Does
your business have a statement
of excellence? (This
is the How) |
| 3 |
Do you know who your specific
market is? Do you know what
your message should be to effectively
reach your specific market?
|
| 4 |
Now, write down ALL your
ideas for advertising tools and marketing
strategies you would like to use in
your company. List your ideas in categories
and make sure to include tools such
as
brochures,
web sites, etc. you think you’ll
need and write down why.
Remember,
using the correct advertising tools
and marketing strategies is meant
to take your business from a building
stage,
to growth, to consistent growth,
and eventually to a Big Success!
|
| 5 |
Next,
consider
different scenarios of daily
business life such as answering
telephone calls, walk-in customers,
meetings
with potential
clients, bidding on a project, etc.
If you were able to use all the tools
and strategies
on your
list,
do
you believe
your business would be equipped
well enough to get your message
to your market, gain their confidence,
complete the sale, and serve your
clients well? |
| 6 |
If
you do feel your company would be
well equipped and that your
company
would be making a positive, professional
statement, counsel with
the rest of your team regarding
your ideas. Carefully record their
feedback. (It’s
always extremely important to get
input from your
current key people, so don't skip
this vital step.)
|
| 7 |
Now
for the biggest question of all,
are
you prepared to do what it takes
to get the tools you’ll
need to properly, powerfully and
professionally
grow your business and become
a big
success?
|
|
REMEMBER:
Due to the fact that all
of your marketing materials are
designed
to increase your confidence
and ability, develop your
business further, and earn
you the confidence of your
potential customers, they
must fit your business
model, contain the correct
information and look
professional.
Your company personnel,
your company envelopes,
your companies advertising
and marketing materials,
and every contact point
that your company has with
the public, must be professional
and make a positive statement
and effectively perform
for you.
Make
sure you are doing everything
you can to have that competitive
edge!
|
It’s
always possible to EXPAND
 Back
|
