| 1 |
What
is the mission of your
business? Do you have
a mission statement? (This
is the why) |
| 2 |
Does
your business have a
statement of excellence? (This
is the How) |
| 3 |
Do you know who your specific
market is? Is your message
effectively reaching
your specific market?
Now, gather all of your
marketing materials.
Lay them out on a table
so you can see them
all at once. Carefully
inspect your marketing
materials of every sort
and answer questions
4–9
|
| 4 |
Is
your business equipped
with all of the necessary
tools to get your message
to your market, gain
their confidence, and
make the sale? |
| 5 |
Depending
on your answer for #4,
are you prepared to
do what it will take
to get these tools you
need? |
| 6 |
If
you feel like you have
the tools you need,
have you confirmed that
fact with the rest of
your team, business
associates, and a marketing
consultant? (It
is always a great idea
to get input from key
people in the know.) |
| 7 |
Is
your company making
a positive, professional
statement through its
marketing materials?
Is there a professional,
consistent look in them? |
| 8 |
Are
your marketing
materials earning
you the confidence
of your potential
customers?
From
your company personnel all
the way to your company envelopes,
every contact point that
your company has with the
public is making a statement. |
| 9 |
Are
you paying enough attention
to all of the key people,
tools, and contact points
to ensure that they
are giving you a competitive
edge? Are you keeping
everything current? |
