Advertising is “getting the word out” & is a very critical piece of your Marketing Plan.
An ad can take many forms & must be placed where your customers will read it, otherwise, they won’t get your message. If your customers aren’t getting your powerful & very important message, you’re doing it wrong & wasting money & time.
Knowing who your customer is & how to directly reach them with your powerful & motivating message is the key to successful advertising. So much of the experimantation involved
with
advertising can be eliminated by knowing who your customers
are, what they want, what information they are
looking for & how to reach them. When you know these things you simply do them & do them better than your competition!

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